Country: Haiti
Closing date: 03 Jan 2020
Project Overview
The World Health Organization (WHO) currently recommends iron–folic acid (IFA) supplementation during pregnancy to improve maternal and infant health outcomes. While WHO has not yet issued a positive guidance recommendation for use of multiple micronutrient supplements (MMS), WHO’s 2016 antenatal guidelines state that “countries with a high prevalence of nutritional deficiencies might consider the benefits of multiple micronutrient supplements on maternal health to outweigh the disadvantages and may choose to give MMS that include iron and folic acid.”
In June 2018, Vitamin Angels signed an agreement with the Haitian Ministry of Public Health and Population (MSPP) to scale-up the distribution of MMS among pregnant women throughout the country. To inform the program implementation and scale-up, VA and MSPP, in partnership with JHU, are engaged in implementation research in the form of a “demonstration project,” the details of which are described below.
Project Objectives & Scope of Work
Study Objectives
The overall objective of this research was to inform the implementation and scale up of an effective multiple micronutrient supplementation (MMS) program in Haiti. The contracted creative design agency will operate under objective #2. Study aims are to:
Field test provision of MMS, including the distribution platform, supply chain, and cost.
Develop and field test social and behavior change communication (SBCC) strategies and tools intended to support the uptake and adherence of MMS among pregnant women.
Identify and implement a methodology to evaluate acceptance, coverage, and adherence of MMS among pregnant women.
Organizations’ Overview
Vitamin Angels helps at-risk populations in need – specifically pregnant women, new mothers, and children under five – gain access to lifesaving and life changing vitamins and minerals. Our goal is to reach underserved women and children and help fill the gaps for those without regular access to healthcare or nutrition services. VA reaches over 70 million children under five & pregnant women in 70 countries (including the US) through a network of over 1,600 field partners.
Qualifications and Expertise
Respondents must provide a thorough and detailed narrative of the various knowledge, experience, and expertise relevant to the scope of work described in this RFP (section on deliverables) including a response to the following items:
- Demonstrated expertise, experience and capacity to perform all elements of the work described herein in a timely and efficient manner; and
- Competent and credible level of knowledge related to marketing, marketing research with a focus on the translation of formative research findings and concept testing for the development and testing of SBCC strategies and tools intended to support the uptake and adherence of MMS among pregnant women.
- Experience developing creative design strategies and communication plans in maternal and child nutrition in Haiti.
- Demonstrated knowledge of the political and administrative context in Haiti.
Proposal Requirements
Bidders are requested to provide answers to the following questions:
Please provide details of the team you propose to carry out the work including their expertise and an explanation of why they are suited to the role, the number of days allocated to the project, and their day rate. Please also indicate which person would lead the project from your organization (i.e. the person who would be VA’s day-to-day contact). All personnel’s CVs should be send also with the proposal (1,000 maximum words).
Please describe your general processes, including how your agency would interpret formative research, build out communication/design plan, and design/execute all assets.
Please outline your delivery workplan with indication of key milestones you are proposing to deliver to ensure required outcomes are fully met as well as a risk mitigation table and how you are proposing to overcome potential risks during the research process. (1,000 maximum words).
Please detail your company background and experience, including examples of similar projects successfully completed. (1,000 maximum words).
Two references from clients for whom similar work has been conducted.
The bidder's proposal must be accompanied by an Executive Summary (maximum 3 pages).
Evaluation of Proposals
Following the preliminary examination of proposals, a two-stage procedure will be implemented, with the evaluation of the technical proposal being completed prior to the evaluation of the financial proposal. The evaluation panel will evaluate the technical merits of all the proposals which have passed the Preliminary Examination of proposals based on the following weighting:
- Technical Weighting: 70% of total evaluation
- Financial Weighting: 30% of total evaluation
Technical Evaluation
The technical evaluation of the proposals will be conducted using the following criteria:
- The extent to which Vitamin Angels’ requirements and expectations have been satisfactorily addressed
- The quality of the overall proposal
- The experience of the firm in carrying out related projects
- The experience and competence of the personnel proposed
The number of points which can be obtained for each evaluation criterion is specified below and indicates the relative significance or weight of the item in the overall evaluation process.
A minimum of [60] points is required to pass the technical evaluation.
- The extent to which VA’s requirements and expectations have been satisfactorily addressed (20)
- The quality of the overall proposal and the research methods proposed (40)
- The experience of the firm in carrying out related projects (25)
- The experience and competence of the personnel proposed (15)
Vitamin Angels may, during the evaluation period, at its discretion, invite selected bidders to supply additional information on the contents of their proposal (at such bidders' own cost).
Project Deliverables
Part 1: Overall Communications Strategy & Messaging
Translate research findings into a recommended communications and marketing strategy that is relevant to the needs of the target audience while addressing findings with relevant solutions. When developing the communications and marketing strategy, please consider the following:
- Channel/tactic recommendation
- Sequencing and timing
- Key messages and/or taglines
- Voice and tone
- Language (English and Kreyol)
- Measurement (e.g., what does good look like from a marketing perspective?)
Deliverable:High-level communications strategy/plan
Proposed timing:3 weeks
Part 2: Design
Develop a minimum of two recommended creative approaches or designs that help to define the “look, tone, and feel” of the communications strategy/plan. Keep in mind the design must carry across all recommended channels/tactics to ensure a consistent and impactful experience while delivering on research findings. Please consider the following:
- Overall design to unify all communications
- Color/pattern
- Image style recommendation
Deliverable(s) include:
Two recommended design concepts that bring the messaging and communications strategy to life
Mood-board – should include key visual elements to support the concept
Application examples – please choose a minimum of two channels/tactics and mock-up design
Proposed timing:2 weeks
Part 3: Pretesting and Execution
Leverage the approved communications plan and design choice to pretest and build channel/assets
Deliverable(s) include:
TBD – based on recommended communications strategy/plan
Pretesting communication tools and strategies
Final assets based testing outcomes
Purchase media
Measurement
Proposed timing:2 weeks
RFP Schedule and Deadlines
Activity
Deadline date
- Tender submission deadline: January 3, 2020
- Evaluation period: January 2020
- Contract award: February 2020
Project Budget
Respondents are requested to provide a detailed budget to support their activities.
Submission Procedure
Submission Deadline
All submissions must be received via email to the below contacts by the submission deadline.
Send to:
- · Minaud Dacius, Haiti Program Manager, Vitamin Angels (mdacius@vitaminangels.org)
With a copy to :
- Joseline Marhone Pierre, UCPNaNu Director, MSPP (joselinemarhone@yahoo.fr)
- Quinn Harvey, Senior Program Manager, Vitamin Angels (qharvey@vitaminangels.org)
All proposals should be in PDF format.
RFP submittals received by the set deadline will be reviewed for completeness and proposed methodology and efficacy in realizing the objectives, according to the evaluation criteria outlined above.
Respondents may submit their proposals any time prior to the RFP closing date and time.
Respondents will be solely responsible for all costs incurred in the preparation and presentation of their proposal. All proposals and supporting documentation submitted shall become the property of Vitamin Angels.
Subcontracting
If the respondent’s purpose is to use a subcontractor(s), this must be clearly identified in the proposal.
Right to Amend
Vitamin Angels reserves the right to amend or supplement this Request for Proposals by providing notice of amendments to all who have received the proposal document.
Respondents may request to be notified of any amendments.
Rejection of Proposals
Vitamin Angels also reserves the right to negotiate with the successful respondent changes in their proposal prior to, and/or as part of awarding a contract.
This Request for Proposals neither expresses nor implies any obligation on the part of Vitamin Angels to enter into a contract with a vendor submitting a proposal.
How to apply:
All submissions must be received via email to the below contacts by the submission deadline.
All proposals should be in PDF format. Send to:
- Minaud Dacius, Haiti Program Manager, Vitamin Angels (mdacius@vitaminangels.org)
With a copy to :
- Joseline Marhone Pierre, UCPNaNu Director, MSPP (joselinemarhone@yahoo.fr)
- Quinn Harvey, Senior Program Manager, Vitamin Angels (qharvey@vitaminangels.org)
